Content designer and published author
My CV
Aspiring Lead Writer. A master of tone who uses data to help design accessible, engaging, impactful content for real people.
HousingAnywhere – UX Writer
2023 – Present
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Leading the content strategy for Tenant Matching and Tenant Verification projects, decreasing time to booking confirmed and boosting conversion.
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Collaborating with UX Research to test new core terminology; leading the content vision to A/B test this terminology in our booking flow.
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Redesigning our flow with new terminology, leading to a 16.64% YOY increase in rental applications and a 10.10% YOY increase in total conversions.
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Leading the content strategy for a major pricing change that increases our take-rate by 15% YOY.
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Managing communications and working closely with Sales and Support to maintain strong relationship with landlords.
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Providing context and managing UX content localization into 12 languages. Testing and iterating content based on data and insights — e.g., from Sales, Support, Managed Accounts, Booking Specialists, and Internal Ops.
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Optimizing content and reducing support queries by introducing Intercom’s Fin AI into our support content creation workflows (articles and chatbot).
Holvi – UX Writer
2021 – 2023
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Writing onboarding copy, on-screen instructions and labels, navigational nomenclature, contextual help text, action prompts, microcopy, and transactional emails
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Creating a voice chart, Holvi glossary, and product style guide to cultivate a scalable ecosystem of UX content
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Surveying over 1,600 users to gather quantitative data on key TOV metrics; running think aloud sessions to get qualitative data, informing voice across 3 core markets
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Product writing with a view to localisation and improving content creation flows to provide localisers context at an early stage; mastering translation software
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Working in scrum with PMs, designers, and developers
Holvi – Content writer
2020 – 2021
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Own the English content vision, creating and adhering to a content strategy that maps to business objectives
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Go where needed; writing, editing and signing off marketing, UX, legal, customer support, and PR content
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Cultivate a culture where care for language is the norm and champion exceptional writing across Holvi
Avado – Copy Editor
2018 – 2019
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Collaborated with product team (product manager, SMEs, designers, learning designers) to deliver content
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Wrote original scripts for videos on digital marketing and data science, in collaboration with Google and Tableau
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Wrote various formats of eLearning content – including text modules, interactive exercises, and quizzes
Just Digital – Proofreader
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Edited content for consistency, correctness, completeness, and accuracy; applied multiple styles
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Worked in liaison with designers to tight deadlines
2017 – 2018