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Home: Welcome

Who on earth is Daniel McLeod?

That's me — hello! I'm a Canadian-born writer who's spent the last 10 years living across Europe, creating stories and gathering all sorts of worldly wisdom.

 

I help businesses connect with their customers and turn visits into meaningful experiences and conversions.

 

My design approach is rooted in a deep understanding of language, UX principles, and behavioural psychology to guide, build trust, and convert ethically.

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Recent certifications

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Conversational Design Institute – Conversation Design

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Growth.Design – Product Psychology Masterclass

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Career Foundry – UX Design Immersion, UI Specialization

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University of Nottingham – MA Literary Linguistics

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University of British Columbia – English Language and Literature

©2025 by Daniel McLeod.

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