About me

I live and breathe words. In 2020, I switched my focus from content marketing to UX writing after realising I wanted to shape life-changing products — not sell them. Since then, I've been doing exactly that across a range of industries including fintech and rent tech.

As someone with a lifelong interest in what makes writing tick, I studied a little-known field called literary linguistics. 'What is that?', you ask. Well, it involves analysing how an author's stylistic choices make an impression on readers, by looking at the interface between cognitive linguistics and literary theory. Neat, right? Ask me about it sometime!

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On a less professional but equally important note, I love literature, fashion, design, music, photography, and theatre. Hailing from the West Coast of Canada, I also have a profound appreciation for nature.

So far in 2025, I've run my first marathon and half marathon (in that order), traveled to 10 countries, climbed inside the Great Pyramid of Giza, and hiked to 4,800 meters in the Himalayas, where I befriended magestic yaks and learnt a secret recipe for masala chai.